“The workplace trends forecast is a go-to source for me.”– Sue Shellenbarger, Columnist, The Wall Street Journal
Every year, Dan Schawbel publishes his “Workplace Trends Forecast”, a set of the ten most important trends impacting employers for the upcoming year. These trends are based on hundreds of conversations with human resource executives and workers, a series of national and global online surveys, and secondary research from more than 450 different primary and secondary research sources, including think tanks, consulting companies, non-profits, the government, and trade associations. The reports are published every November for the upcoming year and have been read by over 1 million people since 2013.
How Trends Are Captured
- Primary Research. We survey thousands of companies and employees annually on various HR topics, including training, diversity, recruiting, employee benefits, and innovation. These studies are funded by companies such as Oracle, UKG, American Express, and Randstad.
- Secondary Research. We review third party studies from over 450 research sources, including consulting firms, associations, and Universities. Some of the sources include McKinsey, Harvard, SHRM, Accenture, Gallup, and Pew.
- Leader Conversations. We hold ongoing conversations with our Fortune 1000 member companies to learn about the trends that are most impacting their business.