#1 INTERNATIONAL BESTSELLER
Book Summary
Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed.
Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.
In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace. Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!
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Recognition
- #1 Bestseller in Japan
- #1 Career Book of 2009 by The New York Post
- “Must Read” for Job Seekers by The New York Times
- Summer Reading List for Business Leaders in 2011 by The Washington Post
- Recommend as one of three social networking books by Shape magazine
Media Reviews
“In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”
– The Washington Post
“It contains practical ways of harnessing online tools to professional advantage.”
– The Financial Times
“Provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.”
– Fast Company
“Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”
– The New York Post
“A detailed four-step strategy for success.”
– BusinessWeek
“His book is structured so that you can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.”
– Fox Business
“Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”
– Entrepreneur
“This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding.”
– Library Journal
“Offers a commonsense approach to managing your personal brand telling you how to effectively leverage social networking to create and maintain a brand, to bring jobs to you.”
– Financial Post
“Me 2.0 is a handbook which will help you thrive in the digital age and it’s an essential tool for well-positioning yourself for career success, especially in a difficult job market like we have today.”
– About.com
Testimonials
“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
– Gary Vaynerchuk, New York Times bestselling author of Crush It
“With Me 2.0, Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success.”
– Robert B. Cialdini, coauthor, Yes! 50 Scientifically Proven Ways to be Persuasive
“A decade ago, Tom Peters introduced us the world of “The Brand Called You.” Now, Dan Schawbel offers a terrific field guide for navigating the terrain that has emerged. Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.”
– Daniel H. Pink, New York Times bestselling author of A Whole New Mind and The Adventures Of Johnny Bunko
“Dan Schawbel’s thorough and systematic approach will prove useful to anyone engaged in a job search, or more accurately looking to find the right career.”
– Dipak C. Jain, Dean, Kellogg School of Management, Northwestern University
“Developing a personal brand is one of the best ways to prepare for a successful future. Read Me 2.0 and learn the secrets of personal branding from Dan Schawbel, one of the leading voices on the subject!”
– Marshall Goldsmith, the NYT and WSJ #1 bestselling author of What Got You Here Won’t Get You There
“There is a path in this book. It leads through reality all the way to truth. In this landmark book, Dan Schawbel reveals how you can and must be your own brand. It will be your most powerful marketing weapon — if you do it right. And in these pages are the keys to doing it right.”
– Jay Conrad Levinson, father of guerilla marketing and author of the “Guerilla Marketing” series of books with over 20 million sold in 60 languages
“College students, get this book and conquer the new digital recruiting landscape.”
– Keith Ferrazzi, bestselling author of Never Eat Alone
“A great roadmap to create and implement your personal marketing plan in the digital era.”
– John A. Quelch, Lincoln Filene Professor of Business Administration, Senior Associate Dean, Harvard Business School
“Schawbel understands the importance of having a strong personal brand when it comes to finding success. This book conveys that wisdom, so rare for a person of his age. It’s an easy to implement field manual for personal branding and rebranding — so read it or just be plain vanilla in life.”
– Tim Sanders, author, Saving The World At Work
“Brand authenticity and its communication through social media are two of the hottest ideas in business today. In his remarkable book, Dan Schawbel shows exactly why these important trends apply to the brand called ‘you,’ and why you need to pay attention to how you market yourself to others. I wish I had access to a book like this when I was in my 20s.”
– David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
“There are a lot of good ideas that Gen-Y’ers and others can use to market their own personal brand.”
– Jerry S. Wilson, senior vice president, The Coca-Cola Company, President of the Global McDonald’s Division
“If you’re struggling to find a job or get on the right career path, Me 2.0 is your solution. It provides you with a step-by-step process to put you in the drivers seat in your career.”
– Marta Tracy, founding producer of E! Entertainment Television and The Style Network
“At a time when your brand equity is the sum total and composition of your search results, personal branding is everything. If you don’t believe me, just type ‘Dan Schawbel’ into Google.”
– Pete Blackshaw, EVP, Nielsen Online and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000
“Social networking is just for kids on Facebook and MySpace, right? Wrong. Me 2.0 teaches professionals how to launch their own personal branding campaign using the infinite reach of social media tools. This is an invaluable guide to anyone who wants to achieve career goals in the new Web 2.0 world.”
– Rob McGovern, CEO and Founder, CareerBuilder
“Nothing will pay greater dividends than building a personal brand. Not long hours, not hard work, not advanced degrees. Dan Schawbel’s four-step plan is a great way to start your own personal branding process.”
– Al Ries, coauthor, War in the Boardroom
“Me 2.0 is an invaluable tool for everyone struggling to get ahead in a Web 2.0 world, and Dan Schawbel is the perfect guide. The glossary alone is worth the price of admission.”
– Bo Burlingham, Editor-at-Large, Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big
“In a tough employment environment, it is absolutely essential to move past old rules and embrace job hunting 2.0. Dan Schawbel’s new book will show you how.”
– Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth
“Amazing book. Dan is definitely a ‘rising star; perhaps one already. This is a book I’ll recommend to every young person I know, although, at 50, it’s information I need, as well. If you are still in college (or high school) and want to get a step up, have already graduated and are looking to obtain the job of your choice, begin your own business, or simply create your unique brand as you begin your business life, understand that Dan has just made the ‘key’ available to you in the form of this book. All you need to do is accept it, study it, and apply his wisdom. You’ll be nine steps ahead in a 10-step game.”
– Bob Burg, coauthor of The Go-Giver and author of Endless Referrals
“People just entering the job market in these very uncertain times need all the help they can get. Dan Schawbel’s new book offers tools and ideas that will help guide the next generation down a meaningful path to career success.”
– Stewart D. Friedman, author, Total Leadership: Be a Better Leader, Have a Richer Life; Practice Professor, The Wharton School
“In the fast-paced world of technology, Me 2.0 pinpoints exactly what you need to do to make yourself stand-out above the rest. His step-by-step process makes it easy for anyone from entrepreneurs to CEOs to understand and use branding to their full advantage. Me 2.0 is packed full with the latest research and tools professionals can use to build a successful career and business.”
– Jon Gordon, bestselling author of The Energy Bus and Training Camp
“This book is intended for those under 25 who need help navigating their careers or seeking their first jobs. And yet Me 2.0 is a great resource for all of us whether we are planning our careers in college or well after graduation. It offers a proven process to find a job doing what you love, which is a secret to success we can all benefit from.”
– Adrian Gostick, New York Times bestselling author of The Carrot Principle
“Whether you realize it or not, everything you do, everyday, builds your personal brand. Me 2.0 shows you how to harness the power of new technology and social media to take charge of your brand and take charge of your career.”
– Larina Kase, Author of The Confident Leader and The New York Times bestseller The Confident Speaker
“If you are looking for your first job, or maybe beginning a new career, do yourself a big favor and read Me 2.0. Dan Schawbel provides job seekers (as well as job holders) with keen insights into how to think about themselves as brands and in the process come to greater awareness of their competencies and capabilities.”
– John Baldoni, Internationally acclaimed consultant and author, Lead By Example, 50 Ways Great Leaders Inspire Results
“Dan’s book helps build a bridge between the concepts in my co-authored book High Visibility and the work that must be done to manage personal branding.”
– Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University
“Dan Schawbel offers a fascinating look at how to use Web 2.0 to build a personal brand for professional success. Schawbel reveals the secrets to on-line success that every generation can use. Companies will want to read this book if for on other reason than to understand how Gen Y is impacting the workforce.”
– Randy Street, author of New York Times bestseller, Who: The A Method for Hiring
“Dan Schawbel is at the “tip of the spear” as branding and social media converge and become personally relevant to millions. ME 2.0 is must reading for anyone in the “millennial” generation, but perhaps more importantly for everyone of other generations.”
– Cali Ressler and Jody Thompson, coauthors of Why Work Sucks and How to Fix It
“Dan Schawbel hits the nail on the head. You must see yourself as a brand to prosper in the new millennium…a necessary message for these turbulent times.”
– Mark Thompson, coauthor, Success Built to Last
“If you want awesome word of mouth, you need an awesome personal brand. This is the book to teach you how.”
– Andy Sernovitz, author, Word of Mouth Marketing: How Smart Companies Get People Talking
“Dan Schawbel’s advice in Me 2.0 is rock solid. You’ll find lots of ideas in here to challenge your thinking!”
– Jill Konrath, bestselling author, Selling to Big Companies