“The study helped inform our business strategy moving forward.”
– Gary Swart, Former CEO of oDesk
His research is featured in magazine cover stories.
Dan has conducted more research focused on generations, the future of work and economic trends than anyone else his age. He has raised over $700,000 in funding for nearly three dozen research studies from companies such as American Express, Cisco, Konica Minolta, Monster, Randstad and Kronos. Schawbel has explored a plethora of issues around recruitment, retention, education, culture, politics, and consumerism. In total, his firm has surveyed over 85,000 students, job seekers, freelancers, employees, managers, and executives from 20 different countries.
The studies have been covered in over 700 media outlets including CNN, USA Today, Men’s Health, Fortune, LA Times, Fast Company, TIME, CNBC and The Wall Street Journal. His study on “The Skills Gap” was the cover story for Money Magazine’s May 2016 issue and his study on “Employee Burnout” was the cover story for HR Magazine’s June 2017 issue. The findings from his work have been impacted millions of people over the past decade.
Dan is responsible for conducting “The first definitive research in the marketplace to date on Gen Z (Human Resource Executive)”. In addition, he advised and commented on US News & World Report’s first ever “Best Jobs for Millennials” report.
If you’re interested in finding out more about the services that Millennial Branding offers, please go to the corporate website.
Latest research studies:
2018
2017
2016
2015
2014
2013
2012
Most interesting findings:
- Millennials are most likely to have had to move back home with their parents due to financial hardship after starting their careers (28 percent) compared to Gen X (11 percent) or Baby Boomers (5 percent).
- 43% of students say that online education will provide them with courses of the same or higher quality than traditional colleges.
- 87% of companies reported it costs between $15,000 and $25,000 to replace each millennial employee they lose.
- 90% view entrepreneurship as a mindset today instead of the role of a business owner.
- Over 63% of Gen Y workers have a Bachelor’s Degree.
- Median salary across Gen Y is $39,700.
- Average tenure for Gen Y is 2 years (5 for Gen X and 7 for Baby Boomers).
- Gen-Y is connected to an average of 16 co-workers and nearly 700 friends on Facebook.
- 91% of employers think that students should have between one and two internships before graduation.
- 98% of employers view communication skills as being important or very important when hiring for entry-level positions.
- Baby Boomers use social networks as part of their job search (29%) over Gen X (27%) and Gen Y (23%).
- 32% of Gen Y consider themselves to be entrepreneurs compared to 41% of Gen X and 45% of Boomers.