“The study helped inform our business strategy moving forward.”
– Gary Swart, Former CEO of oDesk
Dan has conducted more research focused on generations, the future of work and economic trends than anyone else his age. He has raised over $500,000 in sponsorship for his research from companies such as American Express, Monster, Randstad and Kronos. Schawbel has explored a plethora of issues around recruitment, retention, education, culture, politics, and consumerism. The studies have been covered in over 500 media outlets including CNN, USA Today, LA Times, CNBC and BusinessWeek. Dan is also responsible for conducting “The first definitive research in the marketplace to date on Gen Z (Human Resource Executive)”.
If you’re interested in finding out more about the services that Millennial Branding offers, please go to the corporate website.
Latest research studies:
Most interesting findings:
- Millennials are most likely to have had to move back home with their parents due to financial hardship after starting their careers (28 percent) compared to Gen X (11 percent) or Baby Boomers (5 percent).
- 43% of students say that online education will provide them with courses of the same or higher quality than traditional colleges.
- 87% of companies reported it costs between $15,000 and $25,000 to replace each millennial employee they lose.
- 90% view entrepreneurship as a mindset today instead of the role of a business owner.
- Over 63% of Gen Y workers have a Bachelor’s Degree.
- Median salary across Gen Y is $39,700.
- Average tenure for Gen Y is 2 years (5 for Gen X and 7 for Baby Boomers).
- Gen-Y is connected to an average of 16 co-workers and nearly 700 friends on Facebook.
- 91% of employers think that students should have between one and two internships before graduation.
- 98% of employers view communication skills as being important or very important when hiring for entry-level positions.
- Baby Boomers use social networks as part of their job search (29%) over Gen X (27%) and Gen Y (23%).
- 32% of Gen Y consider themselves to be entrepreneurs compared to 41% of Gen X and 45% of Boomers.