Coming out on September 3rd, 2013
Promote Yourself
“Dan will show you how to communicate your unique contribution, so that you make yourself indispensable.” - From the Foreword by Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths.
How people perceive you has always been critical to a successful career. Now add in the internet, social media, and the unrelenting hum of 24/7 business, and the ability to brand and promote yourself effectively becomes absolutely essential for young professionals to land the job, earn the raise, or get that much deserved promotion. It is only with the ability to promote yourself that managers and executives can see Gen Y workers as invaluable employees, game-changing managers, or the people whose names are synonymous with success. So, how do they stand out and get ahead?
Drawing on proprietary research and countless interviews with the most dynamic professionals in business today, career guru and founder of Millennial Branding Dan Schawbel takes readers through his step-by-step process of creating unique personal brands and leveraging them to maximum advantage. By basing these brands on the rock-solid foundation of hard, soft, and online skills that are essential to get the job done right and by knowing exactly what managers value, Schawbel provides every reader with the unique skills and message that they’ll need to get ahead today and for the rest of their careers.
The subtle and amazingly effective art of self-promotion is the razor-thin difference between success and failure. Dan Schawbel’s Promote Yourself: The New Rules For Career Success is the definitive book on the new rules for building an outstanding career.
Pre-order today
Book Launch
Mark your calendar to watch the September 10th book launch event, exclusively sponsored and hosted by Ernst & Young LLP, which will be streamed live online for the first 1,000 people to register.
Recent Press
5/22/2013: BusinessInsider – “Millennials Have Their Own Definition of Entrepreneurship”
5/22/2013: CIO – “9 Steps to Build Your Personal Brand (and Your Career)”
5/17/2013: Parade Magazine – “How Do Generations Differ in the Workplace?”
5/16/2013: Inc. – “Survey: What Millennials Really Want at Work”
5/15/2013: BusinessWeek – “Millennials Want to Be Entrepreneurs. That Doesn’t Always Mean Starting Businesses”
5/14/2013: Miami Herald – “Young entrepreneurs redefining work world”
4/23/2013: BusinessWeek – “The New Rules For The Modern Workplace”
4/22/2013: Star Tribune – “Cassidy Turley Space Appeals to Millennials”
4/17/2013: Self Magazine (May Issue) – “Help! My Boss Found Out I’m Interviewing!”
4/8/2013: NECN – “Facebook Home, Good Or Bad For The Brand?”
4/4/2013: Women’s Health Magazine – “Use Social Media to Boost Your Career”
4/3/2013: Forbes – “How To Showcase Your Personal Brand In A Job Interview”
4/1/2013: AARP – “Tough Job Interview Questions You Should Ask”
3/18/2013: Women’s Health Magazine – “Do Short Emails Piss People Off?”
3/5/2013: USA Today – “Pave offers alternative to costly college loans”
3/1/2013: Metro – “Own it, make it, change it”
2/28/2013: US News & World Report – “Who’s The Riskiest Generation of Them All?”
2/28/2013: Inc. – “Your Parents May Be Better Entrepreneurs Than You”
2/27/2013: Fast Company – “Boomers Take More Risks, Start More Businesses Than Twentysomethings: Study”
2/27/2013: Yahoo! Small Business – “Baby Boomers Say They’re More Entrepreneurial Than Their Offspring”
2/27/2013: Forbes – “Millennial Meltdown”
2/27/2013: CBS MoneyWatch – “Are Gen-Yers Less Entrepreneurial?”
2/15/2013: Fox Business “Willis Report” – “Costco Sued for Allegedly Selling Fake Tiffany Engagement Rings”
2/1/2013: Fox Business – “How Confidence Affects Employment and the Job Hunt”
1/28/2013: Men’s Health – “How to Be the Boss’s Favorite”
1/28/2013: US News & World Report: “25 Career Mistakes to Banish for 2013”
1/21/2013: Chicago Tribune: “Stand by your brand”
12/22/2012: Boston Globe – “Dan Schawbel is a branded one to watch by Forbes”
12/17/2012: Forbes Magazine – “Forbes 30 Under 30”
Reviews
“This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, “here, I made this.””
- Seth Godin, New York Times Bestseller and author of The Icarus Deception
“Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!”
- Brad Smith, CEO of Intuit
“Schawbel’s book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader.”
- Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 3rd Alternative
“Promote Yourself will motivate you to make a positive difference in your own career.”
- Patti Stanger, Star of Bravo TV’s The Millionaire Matchmaker
“Dan Schawbel offers up terrific ideas on promoting yourself and your skills that will translate into promotions in any field. And while he targets Millennials with his wisdom, workers of all ages will benefit from his advice.”
- Harvey Mackay, #1 New York Times bestselling author of Swim With The Sharks Without Being Eaten Alive
“In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it.”
- Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles
“If you’re just standing around waiting and hoping for the boss to notice you, I’ve got bad news: It’s probably not going to happen. High-performing leaders are attracted to activity. You’ve got to get moving! In Promote Yourself, Dan Schawbel shows you what to do to get noticed—and get promoted—inside the company you’re already with.”
- Dave Ramsey, New York Times bestselling author and nationally syndicated radio show host
“”Promote Yourself,” written by Dan Schawbel, is an insightful and inspiring book that will help navigate you through obstacles such as personal branding, promotions, and how to take charge of your career.”
- Daymond John, Founder of Fubu and investor/shark on ABC’s reality hit Shark Tank
“Schawbel will help you navigate the new workplace with ease and give you all the tools you need in order to stand out at work and get promoted faster than your peers!”
- Barbara Corcoran, Founder of The Corcoran Group and investor/shark on ABC’s reality hit Shark Tank
“Promote Yourself is a perfect read for young people starting their ‘real’ job, or veterans who want to up their game. Think of Dan Schawbel’s new book as everything you always wanted to know about building a career but didn’t know how (or whom) to ask.”
- Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and Drive
“Packed with research, real-life examples, and practical, concrete suggestions for action, Promote Yourself is an invaluable guide for anyone considering how to succeed better inside—and outside—of work.”
- Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project and Happier at Home
“Don’t let the title fool you—Promote Yourself is not about blowing your own horn in any kind of an arrogant way. It’s about harnessing your strengths and making them evident in your workplace. Dan Schawbel shares his expert formula for career success in a way that inspires a level of confidence and a desire for success that didn’t exist before. Read this book and let Dan introduce you to your best self.”
- Ken Blanchard, coauthor of The One Minute Manager® and Trust Works!
“The world of work moves fast. Today’s professionals need to stay relevant by traversing the corporate lattice, continually acquiring transferable skills and experiences–and the networks that form along with them. Promote Yourself provides savvy ways for Gen Yers to build and enhance their personal brand calling cards.”
- Cathy Benko, Vice Chairman, Deloitte LLP, and best-selling author, Mass Career Customization: Aligning the Workplace with Today’s Nontraditional Workforce
“Promote Yourself is a useful and comprehensive guide to success in the workplace. If you are someone who enjoys being successful/not-fired, you should read this book.”
- Ben Lerer, co-founder of Thrillist Media Group and Managing Director of Lerer Ventures
“Everyone in business needs perspective and job counsel along the way. Dan Schawbel’s book is a goldmine of valuable tips. I’ve already passed it along to one of my kids.”
- Ken Roman, former Chairman/CEO, Ogilvy & Mather Worldwide
“Most career self-help books are written by pretenders for pretenders. Dan Schawbel’s “Promote Yourself” is the opposite. Keen, insightful and written by a realist and for the talented.”
- David D’Alessandro, Bestselling author of Career Warfare and Former CEO of John Hancock
“Promote Yourself is a fascinating read and also a practical guide, for anyone entering the job force. Right on! Thank you Dan for giving us inspiration, and a solid blueprint for building a successful career.”
- Richard Thalheimer, founder and former CEO of The Sharper Image
“Promote Yourself is a tactical and practical guide to navigate the new world of work. It will inspire you to create your own career path and control your own destiny.”
- Guy Kawasaki, former chief evangelist of Apple, NY Times Bestselling author of Enchantment and author of APE
“Schawbel’s book contains valuable, not so obvious insights to getting ahead in making your mark in today’ s competitive workplace. The book is based on Dan’s solid research, provides sound advice and just might be one of your most valuable reads.”
- Michael Feuer, Founder and Former CEO of OfficeMax
“A Fast Company article, ‘The Brand Called You’ changed Dan’s life. I promise that if you read Dan’s book, it will change your life!”
- Alan M. Webber, Co-founder, Fast Company magazine
“This should be the last book a young person bent on success should have to read. Dan melts the concept of success into an action plan. What you will learn is that everything you need is something you already have, or have access to, and the only thing left to do is to tap these resources to be the successful person you are by getting done what it takes for the world to notice.”
- Mel Ziegler, Founder of Banana Republic and Author of Wild Company
“Promote Yourself is a book I wish I had when I first started my career. It will help you enhance your skills, deal with different generations in the workplace and become the leader that your company needs you to be.”
- Doug Conant, Former CEO of Campbell Soup Company, Founder and CEO of ConantLeadership and New York Times bestselling author of TouchPoints
“Promote Yourself is loaded with so much terrific, valuable, usable information for getting ahead–and staying there–I’m embarrassed to admit that I learned a lot myself. This is a book not only for every college grad but for anyone who wants to take their career to an awesome new level.”
- Kate White, Former Editor-in-Chief of Cosmopolitan Magazine & New York Times bestselling author
“Having spent years moving up inside a large organization I can attest that Dan’s book contains the essential secrets to promote yourself to the top.”
- Terry Jones, Founder Travelocity & Chairman of Kayak.com
“I love this book. Promote Yourself is absolutely the best all-around book I’ve read about and for Millennials. From the very first paragraph to the last, Dan Schawbel offers clear insights, persuasive facts, compelling examples, and practical tips on what you need to do to be successful in the new world of work.”
- Jim Kouzes, coauthor of The Leadership Challenge and the Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University
“Brand is a building block for every great business success story and every brand develops as a result of thoughtful planning and exceptional step by step execution. In getting ahead within a company, however, no brand is more important than your own and Dan Schawbel gives you the blueprint to form it, cultivate it and master it.”
- Bob Davis, Founder And Former CEO of Lycos
“If there is one thing that will help you set yourself apart from others on your career journey, it’s your personal brand. Promote Yourself is a helpful guide for anyone looking to build their personal brand. Whether you are just starting your career, getting a new business off the ground, or looking to advance your career, Schawbel’s book provides actionable advice that will lead to success.”
- Gail Goodman, CEO of Constant Contact