“A smart, practical guide on navigating the world of work.”
- USA Today

Promote Yourself: The New Rules For Career Success (St. Martin’s Press)

Promote Yourself

Promote Yourself


“Dan will show you how to communicate your unique contribution, so that you make yourself indispensable.” ― From the Foreword by Marcus Buckingham, New York Times bestselling author of Now, Discover Your Strengths

How people perceive you at work has always been vital to a successful career. Now with the internet, social media, and the unrelenting hum of 24/7 business, the ability to brand and promote yourself is more crucial than ever.

Schawbel shows readers how to navigate this new environment as an employee and lays out what managers are really looking for. Unveiling exclusive new research on the modern workplace, Schawbel breaks down the outdated mores of getting ahead and lays out a practical guide for building an outstanding career in an age of economic uncertainty and constant adaptation to new technologies.

Shedding light on the disconnect between Gen Y and their managers, and revealing new findings on the most important skills required for management roles, professional development at work, and social media’s role in the workplace, Promote Yourself also gives readers the most critical skill necessary today: an awareness of their unique strengths and how to differentiate themselves.



  • New York Times Bestseller – #13 on Advice, How-To and Miscellaneous
  • Wall Street Journal Bestseller – #6 on Hardcover Business
  • #1 Business bestseller at Barnes & Noble, #2 overall
  • #1 Nonfiction bestseller by The Denver Post
  • #1 Career book of the year by the Chicago Tribune
  • Axiom Bronze Award For Best Career Book of 2013


“Career book of the year.”
- Chicago Tribune

“A smart, practical guide on navigating the world of work today.”
- USA Today

“This is a book about freedom. The freedom to chart your own path, make your own ruckus and stand up and say to the world, “here, I made this.”"
Seth Godin, New York Times Bestseller and author of The Icarus Deception

“Promote Yourself is a very engaging and extremely thought provoking read. The topic is both timely and highly relevant and Dan sets the foundation with the facts and stories, distilled with both actionable and practical insights. I learned a lot from it and so will you!”
Brad Smith, CEO of Intuit

“Schawbel’s book is a game-changer for any employee who is looking to get ahead at work. It reveals the skills and strategies that will turn you into a future leader.”
 Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 3rd Alternative

“Promote Yourself will motivate you to make a positive difference in your own career.”
Patti Stanger, Star of Bravo TV’s The Millionaire Matchmaker

“In this remarkable book, Schawbel gives you all the resources, advice and inspiration you need to take charge of your own career and get ahead at work. Read Promote Yourself if you want to achieve your dreams and have fun doing it.”
Jack Canfield, Co-creator of the New York Times bestselling Chicken Soup for the Soul® series and The Success Principles

Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing)

Me 2.0

Me 2.0


Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success. There is no job security anymore, which means that the way we manage our careers has forever changed.

Now, everyone in the world is your competition and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.

In Me 2.0, personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that WILL give you a competitive advantage in the marketplace. Whether you’re looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!



  • #1 Bestseller in Japan
  • #1 Career Book of 2009 by The New York Post
  • “Must Read” for Job Seekers by The New York Times
  • Summer Reading List for Business Leaders in 2011 by The Washington Post
  • Recommend as one of three social networking books by Shape magazine


“In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”
– The Washington Post

“It contains practical ways of harnessing online tools to professional advantage.”
- The Financial Times

“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools – including social networking – to develop a public persona that will enable you to be the go-to person for your area of expertise.”
- Miami Herald

“Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.”
– The New York Post

“Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.”
– Entrepreneur

“With Me 2.0, Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success.”
– Robert B. Cialdini, coauthor, Yes! 50 Scientifically Proven Ways to be Persuasive

“The business world is changing and what Dan Schawbel has captured in this book is the pulse of the changing branding market.”
– Gary Vaynerchuk, New York Times bestselling author of Crush It

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Speaking & Appearances

  • SHRM Annual Conference
  • ASTD International Conference
  • NACE Conference & Expo
  • HCI Strategic Talent Acquisition Conference
  • Conference Board Talent Management Strategies Conference