“The millennial version of Tom Peters.”
– Kevin Roberts, CEO Worldwide of Saatchi & Saatchi


Dan Schawbel is the Founder of WorkplaceTrends.com, a research and advisory membership service for forward-thinking HR professionals, as well as the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. Dan is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as “The Today Show” on NBC, “Street Signs” on CNBC, “The Nightly Business Report” on PBS, “The Willis Report” on Fox Business, “Fox & Friends” on Fox News, NPR, People Magazine, The Economist and Wired Magazine. He’s spoken at Google, NBC Universal, McGraw-Hill, Oracle, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow.

Long bio

Dan Schawbel is the Founder of WorkplaceTrends.com, a research and advisory membership service for forward-thinking HR professionals at companies including Nestle, Intuit, Sodexo, Ericsson, Princeton University and Enterprise. He is also the Managing Partner of Millennial Branding, a Gen Y research and consulting firm, which has helped companies like American Express, NBC Universal, Ernst & Young, Deutsche Bank, Oracle, Fidelity and Monster better understand the millennial generation. Through both companies, he’s published over twenty groundbreaking research studies with over $300,000 invested and partners ranging from Randstad to Saba. The studies have been covered in over 500 media outlets including The New York Times, NBC, CNN, USA Today and Men’s Health.

He is the author of the New York Times and Wall Street Journal bestselling book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press), which is a #1 Barnes & Noble business bestseller and was named the #1 career book of 2013 by The Chicago Tribune. His first book, Me 2.0: 4 Steps to Building Your Future, was a #1 international bestseller and was named the #1 career book of 2009 by The New York Post. His books have been endorsed by over 50 CEOs (Intuit, Campbell Soup), celebrities (Patti Stanger, Daymond John, Barbara Corcoran), professors (Harvard, UPENN, Dartmouth, Northwestern) and bestselling authors (Daniel Pink, David bach, Harvey Mackay, Seth Godin, Gretchen Rubin, Stephen R. Covey, Ken Blanchard, Dave Ramsey, Jeffrey Gitomer, Jack Canfield, Susan Cain). Combined, his books have been translated into 15 different languages and are used as textbooks at many schools including Stanford University, Boston University, The University of North Carolina at Chapel Hill, and The University of Texas at Austin. Both bestsellers were published before Dan’s 30th birthday.

Dan is the founder of the Personal Branding Blog, a Forbes ”Top Website for Your Career” and ranked as the #1 Job Blog by Careerbuilder. It has over 5,000 articles that have been read by over 4.8 million professionals, in 228 different countries, and is the most syndicated career resource in America, with partnerships including Yahoo!, AOL, Biz Journals, Entrepreneur Magazine and Business Insider. He is a columnist at FORBES, and a former columnist at TIME, Metro US, BusinessWeek and Mashable. In addition, he has written for The Harvard Business Review, Fortune, The Wall Street Journal, The Economist, CNBC.com, CBS MoneyWatch, CNN.com, Fast Company, Forbes Magazine, The Guardian, Inc., TechCrunch, Entrepreneur, The Globe And Mail, and numerous others. In total, he has written over 1,000 articles covering the workplace, careers, millennials, social media and personal branding, which have generated more than 10 million views.

He’s spoken at some of the world’s most prestigious companies including Google, IBM, Time Warner, Ericsson, CitiGroup, McGraw-Hill and Siemens, as well as some of the most notable schools, including Harvard Business School, Stanford, Cornell and MIT. In 2010, Dan was recognized as Hearst Visiting Professional at Arizona State University’s Cronkite School. In addition, he’s spoken at major conferences such as SHRM, ASTD, HCI and The Conference Board and shared the stage with everyone from Seth Godin to Ice-T.

Dan’s long list of honors include being named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012 and the Forbes Top 20 Social Media Influencer List in 2013. BusinessWeek cites him as someone entrepreneurs should follow and Details Magazine cited him as one of five Internet gurus that can make you rich. He recently made Business Insider’s Top 40 Innovative People Under 40 list along with Mark Zuckerberg and Marissa Mayer.

Dan has interviewed over 1,300 people in his career, from celebrities (James Franco, Jessica Alba, Arnold Schwarzenegger, Donald Trump, Rachael Ray) to CEOs (Deloitte, Virgin, Google, Discovery, Pixar, Twitter, Instagram, Whole Foods, SAP, Contain Store) to thought leaders (Malcolm Gladwell, Tom Peters, Jim Collins, Clayton Christensen, Michael Porter) to politicians (John Kerry, Colin Powell, Donald Rumsfeld) and even an astronaut (Chris Hadfield). In addition, he interviewed David Karp (Founder of Tumblr) for the January 2013 cover of Forbes Magazine.

He has been featured in over 1,000 media outlets such as “The Today Show” on NBC, “Street Signs” on CNBC, “The Nightly Business Report” on PBS, “Fox & Friends” on Fox News, ”The Willis Report” on Fox Business, “In The Loop” on Bloomberg TV, NPR, People Magazine, The Economist and Wired Magazine. His work has also been cited in over 50 books, including Marketing 3.0 by Philip Kotler and The Facebook Effect by David Kirkpatrick. He’s been a spokesperson for DeVry University and The National Association of Insurance Commissioners, as well as contributed thought leadership to programs created by Bank of America, Self Magazine, Intuit and The University of Phoenix. Schawbel served as the spokesperson for Philips’ 2015 employer branding campaign and currently serves as the spokesperson for Staples’ 2015 “Workplace Index” campaign.

From 2007 to 2012, Dan published Personal Branding Magazine, with a team of 20 and 150 contributing writers. In total, there were 19 issues that included exclusive interviews with Evander Holyfield, Guy Fieri, Kathy Ireland, Brooke Burke and Gary Vaynerchuk. During that time, he also hosted sold out networking events that included speakers such as Johnny Cupcakes, Kenny Florian (UFC), Larry Weber (Founder of Weber Shandwick) and representatives from The Boston Celtics, The Jimmy Fund, Harvard University, Hill Holliday and The Harpoon Brewery.

In 2007, Dan co-created one of the first social media positions in a Fortune 200 company, and the first one ever at EMC. He was known for creating EMC’s social media accounts, working across multiple departments worldwide to train and implement social strategies and helping grow their internal network to over 10,000 users before he left in 2010. For his efforts, Mashable named EMC one of the “40 best Twitter brands” and AdAge noted that “Schawbel has revolutionized the way EMC communicates and collaborates with its stakeholders.” While at EMC, Dan became Six Sigma “Green Belt” certified, leading a successful cross-functional project that increased efficiency’s in the marketing services department.

Dan entered the workforce at the age of 13, had his first internship in high school, started his first business (a web design firm) in college and graduated with eight internships in total. Work ethic was instilled in him early by his family and is still very much alive in him today.

He is a founding member of the Young Entrepreneur Council, on the advisory board of the Kronos Workforce Institute and is an advisor to Branded.Me, a website generator, and Freelanship.com, a freelance marketplace for students. Dan volunteers for the UJA-Federation of New York and is currently a Global Leadership Society fellow. Dan lives in New York, NY and graduated Magna Cum Laude from Bentley University in 2006.

National recognition

Forbes Magazine 30 Under 30: Marketing & Advertising

Inc. Magazine’s 30 Under 30: America’s Coolest Young Entrepreneurs

Business Insider’s Top 40 Innovative People Under 40

Huffington Post’s 16 Brilliant Business Minds

BusinessWeek’s 20 Entrepreneurs You Should Follow

Details Magazine’s 5 Internet Guru’s That Can Make You Rich

Dun & Bradstreet Credibility Corp.’s Most Influential Small Business People on Twitter

Forbes’s Top 20 Social Media Influencer

Forbes’s The 10 Top Thought Leadership Speakers You Don’t Want to Miss In 2015

DELL’s #Inspire 100 List of Most Inspiring Entrepreneurs

AOL’s 13 People You Should Follow For Your Job Search

Mashable’s Top 70 Non-fiction Writers

Mashable’s Top 20 Resources For Job Hunters

Levo League’s 100 Trailblazing Millennials

What the media is saying about Dan

“A twenty-something personal branding czar.”
– Fortune Magazine

“A world renowned personal branding expert.”

“Known for his expertise in addressing the needs of a millennial workforce.”
–  San Francisco Chronicle

“One of the nation’s leading authorities on Millennials.”
– Forbes

“The key to success in today’s economy is replicating Dan Schawbel himself and mastering a niche so that you become a trusted authority on a specific subject.”
– TechCrunch

“Personal branding guru”
– The New York Times

“Considered a major player in the employment sphere.” 
– Mashable

“Schawbel is a personal branding force of nature.”
– Fast Company

“He is part of the new generation of Internet wunderkinds who have become so adept at spreading their ideas online that they write their first books and hit the morning show circuit when barely out of college. ”
– Yahoo! Shine

“He provides daily insights into workplace trends and personal branding — and how it can help you build a career.”
– AOL Jobs

“He’s mastered what it takes to build and leverage a personal brand that attracts attention, interaction and high regard from an ever-expanding target audience — and he’s built a business helping others do the same.”

“The inexhaustible millennial brand cheerleader”
– The New Republic

“The self-styled king of personal branding”
– Inc. Magazine

“Dan is the man when it comes to personal branding.”
– USA Today

What people are saying about Dan

“Dan has taken personal branding to a dimension a million miles beyond where I was.”
– Tom Peters

“Dan Schawbel is the new voice of the workplace.”
- David Bach, #1 New York Times bestselling author of The Automatic Millionaire 

“His lecture was incredible and I learned a lot from him.”
– Ice-T, rapper, actor and reality TV star

“Everything he said I was agreeing with…I loved him.”
– Coco, reality TV star and model

“The champion of personal branding.”
– Alan Webber, co-founder, Fast Company Magazine

“Dan is the most prolific expert on twenty-something personal branding out there today. In just a year or two, he has become a major force to be reckoned with, hobnobbing with the best in the business and continually delivering powerful, valuable content.”
– Alexandra Levit, Author 

“Dan is stirring it up and making it happen.”
– David Meerman Scott, bestselling author, The News Rules of Marketing & PR

“Dan Schawbel is at the “tip of the spear” as branding and social media converge and become personally relevant to millions.”
– Cali Ressler and Jody Thompson, coauthors of Why Work Sucks and How to Fix It

“At a time when your brand equity is the sum total and composition of your search results, personal branding is everything.  If you don’t believe me, just type ‘Dan Schawbel’ into Google.”
– Pete Blackshaw, Global Head of Digital Marketing & Social Media, Nestle

“A marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world.”
– Mitch Joel, author of Six Pixels Of Separation

“It is because of Dan that I Google’d my children’s potential names before I named them.”
– Laura Vanderkam, author of 168 Hours & USA Today contributor

“Anyone wanting to understand how to build a brand, personal or otherwise, could learn a thing of two from Dan.”
– John Jantsch, bestselling author of The Referral Engine

“One of the foremost authorities on personal branding.”
– Andy Beal, author, Radically Transparent and blogger at Marketing Pilgrim

“Dan is one of the foremost voices of his generation, and very inspirational to us.”
– Gary Swart, CEO of oDesk

“Dan is one of today’s great thinkers!”
– Bob Burg, bestselling author of The Go-Giver

“Dan has become one of the leading voices of the millennial generation.”
– Jeremiah Owyang, Industry Analyst, The Altimeter Group

“Dan is a wunderkind and a mensch rolled into one.”
– Susan Cain, New York Times bestselling author of Quiet

“One of the foremost experts on the subject of personal branding.”
– Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project

“An expert on how company cultures are being transformed by the influx of Gen Y’s in the workplace.”
– Baratunde Thurston, comedian and author of the New York Times best-seller How To Be Black

“An idea machine.”
- James Altucher, best-selling author of Choose Yourself

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Speaking & Appearances

  • SHRM Annual Conference
  • ASTD International Conference
  • NACE Conference & Expo
  • HCI Strategic Talent Acquisition Conference
  • Conference Board Talent Management Strategies Conference