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Dan Schawbel is the leading personal branding expert for Gen-Y.
He is the author of “Me
2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April
2009)."
Presently, Dan is a Social Media
Specialist at
EMC Corporation,
which is one of the leading technology companies in the world.
He has helped revolutionize the way EMC communicates and
collaborates with all stakeholders. He has spearheaded the
company’s Twitter, Facebook, social media press
release/newsroom, social bookmarking and blogging strategy in
the past year.
Dan has introduced a whole new
generation to personal branding, as he opens up new
opportunities and strives to elevate the practice. His
Personal Branding Blog is consistently
ranked in the top 70 marketing blogs in the world by AdAge, and
has achieved syndication from Forbes, Reuters and Hoovers.
Dan publishes
Personal Branding Magazine,
is the head judge for the
Personal Brand Awards and directs
Personal
Branding TV.
He has written articles in major
magazines and online resources such as BrandWeek Magazine,
PRWeek, About.com, Web Worker Daily, T & D
Magazine, Small Business Opportunities Magazine,
MarketingProfs, Advertising Age, TheLadders.com and The
American Marketing Association. He is a frequent
media commentator, cited in such outlets as Fast Company,
ABC News, Boston Globe, Monster.com, Young
Money Magazine, BNET, ReadWriteWeb, Providence Business
News, Marketing News, Brand Strategy
Magazine (UK) and Yahoo! Finance.
He has 8 years of marketing experience,
employed at companies such as EMC, Reebok, Lycos, LoJack, and
TechTarget. He is on the board of advisers for a
geo-social network company called
((Echo))
MyPlace. Also, Dan is keynote speaker
at colleges and universities and helps individuals and companies
with branding. Also, he was even invited to be one
of the inaugural marketing speakers at Google. Dan
graduated Magna Cum Laude from Bentley University in 2006.
Brand Attributes: Prolific, Ambitious, Energetic,
Resourceful, & Creative
Dream: To become the bridge, where qualified applicants
can cross to land the positions they deserve. To create a personal
branding class in every school internationally, helping students follow
their passions.
Tagline: Navigating you to
future success!
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