Personal Branding Bio

Dan Schawbel is the leading personal branding expert for gen-y.  He has introduced a whole new generation to personal branding, as he opens up new opportunities and strives to elevate the practice. He has an award winning and world recognized blog, a TV podcast series that he directs, awards that he judges, and a magazine that he publishes. He has written over 40 published articles in major magazines and online resources such as About.com and BrandWeek Magazine and has been featured in media such as Fast Company, Boston.com, Providence Business News, Brand Strategy Magazine (UK) and Yahoo! Finance.

Dan established the first 360 degree personal brand website, DanSchawbel.com, creating a new standard for career development.  Also, he engaged and facilitated collaboration around a standard definition of personal branding and created the first template for a personal press release, focusing on promoting individuals through new and traditional media streams.

Personal Branding Defined

Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.                              
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Why is it important?

"18% of working college graduates report that their employer expects some form of self-marketing online as part of their job."
Digital Footprints, Pew Internet and American Life Project, December 2007.

"83% of recruiters used search engines to learn more about candidates in 2007, up from 75% in 2005.  43% eliminated candidates based on the results in 2007."
ExecuNet.com

Major Accomplishments

Blog: Over 1,457 sites link to it (Technorati), PageRank of 6 (Google), Top 25 Recruiting Blogs (Alexa), over 1,100 subscribers (FeedBurner), ranked by AdAge (Power 150) as the #50 marketing/media blog in the world and syndicated on Forbes, Hoovers, and Reuters.

Magazine:  Interviews with Donald Trump, Philip Rosedale, Gina Bianchini and other leaders. Over 40 contributors, with 12 columnists, 2 editors, 1 reporter and a marketing director.  Without a marketing budget the magazine has grown to over 1,000 subscribers.